/* ==========================================================================
   Páginas — layouts específicos
   ========================================================================== */

/* ==========================================================================
   HERO — Home
   ========================================================================== */

.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  color: var(--color-white);
  background: var(--color-ink);
  overflow: hidden;
  padding-top: calc(var(--space-3xl) + var(--space-lg));
  padding-bottom: var(--space-lg);
}

.hero__media {
  position: absolute;
  inset: 0;
  z-index: 0;
}

.hero__media video,
.hero__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
}

.hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(20,20,31,0.55) 0%, rgba(20,20,31,0.35) 35%, rgba(20,20,31,0.85) 100%),
    linear-gradient(90deg, rgba(20,20,31,0.65) 0%, rgba(20,20,31,0.15) 55%);
}

.hero__content {
  position: relative;
  z-index: 1;
  width: 100%;
}

.hero__kicker {
  display: flex;
  align-items: center;
  gap: 0.8rem;
  font-size: var(--fs-label);
  text-transform: uppercase;
  letter-spacing: var(--ls-label);
  color: var(--color-magenta-bright);
  margin-bottom: var(--space-md);
}

.hero__kicker span:first-child {
  width: 2rem;
  height: 1px;
  background: currentColor;
}

.hero__title {
  color: var(--color-white);
  font-size: clamp(2.8rem, 11vw, 7.6rem);
  line-height: 0.94;
  max-width: 16ch;
}

.hero__title em {
  font-style: italic;
  color: var(--color-magenta-bright);
}

.hero__foot {
  margin-top: var(--space-lg);
  display: grid;
  gap: var(--space-md);
}

.hero__concept {
  max-width: 46ch;
  font-size: clamp(1.05rem, 2.2vw, 1.3rem);
  line-height: var(--lh-relaxed);
  color: rgba(255,255,255,0.86);
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-sm);
  align-items: center;
}

.hero__scroll {
  position: absolute;
  right: var(--gutter);
  bottom: var(--space-lg);
  z-index: 1;
  display: none;
  writing-mode: vertical-rl;
  align-items: center;
  gap: 0.8rem;
  font-size: var(--fs-label);
  letter-spacing: var(--ls-label);
  text-transform: uppercase;
  color: rgba(255,255,255,0.7);
}

.hero__scroll::after {
  content: "";
  width: 1px;
  height: 2.5rem;
  background: currentColor;
}

@media (min-width: 1024px) {
  .hero__foot {
    grid-template-columns: 1.2fr auto;
    align-items: end;
  }
  .hero__scroll { display: flex; }
}

/* ---- Marcas / cinta de servicios bajo el hero ---- */
.ribbon {
  background: var(--color-paper-alt);
  border-bottom: 1px solid var(--color-line);
  overflow: hidden;
  padding-block: var(--space-sm);
}

.ribbon__track {
  display: flex;
  gap: var(--space-lg);
  width: max-content;
  animation: ribbon-scroll 32s linear infinite;
}

@media (prefers-reduced-motion: reduce) {
  .ribbon__track { animation: none; }
}

.ribbon__track span {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1.1rem;
  color: var(--color-muted);
  white-space: nowrap;
  display: flex;
  align-items: center;
  gap: var(--space-lg);
}

.ribbon__track span::after {
  content: "—";
  color: var(--color-magenta);
  font-style: normal;
  margin-left: var(--space-lg);
}

@keyframes ribbon-scroll {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ==========================================================================
   Posicionamiento (home)
   ========================================================================== */

.positioning__grid {
  display: grid;
  gap: var(--space-lg);
}

@media (min-width: 1024px) {
  .positioning__grid {
    grid-template-columns: 1fr 1fr;
    gap: var(--space-2xl);
    align-items: start;
  }
}

.positioning__list {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-top: var(--space-md);
}

/* ==========================================================================
   Servicios — home preview + índice
   ========================================================================== */

.services-preview__grid {
  display: grid;
  gap: var(--space-md);
}

@media (min-width: 768px) {
  .services-preview__grid { grid-template-columns: repeat(2, 1fr); }
}

@media (min-width: 1280px) {
  .services-preview__grid { grid-template-columns: repeat(5, 1fr); }
}

/* ==========================================================================
   Clientes
   ========================================================================== */

.clients__list {
  margin-top: var(--space-md);
}

/* ==========================================================================
   Proyectos — portfolio editorial
   ========================================================================== */

.projects-hero {
  padding-top: calc(var(--space-3xl) + var(--space-md));
}

.projects-grid {
  display: grid;
  gap: 0;
}

.project-entry {
  display: grid;
  grid-template-columns: 1fr;
  gap: var(--space-sm);
  padding-block: var(--space-lg);
  border-top: 1px solid var(--color-line);
  position: relative;
}

.projects-grid .project-entry:last-child {
  border-bottom: 1px solid var(--color-line);
}

.project-entry__index {
  font-family: var(--font-display);
  font-size: var(--fs-small);
  color: var(--color-muted-light);
}

.project-entry__name {
  font-size: clamp(2rem, 7vw, 4rem);
  line-height: 1;
  transition: color var(--dur-fast) var(--ease), transform var(--dur-fast) var(--ease);
}

.project-entry:hover .project-entry__name {
  color: var(--color-magenta);
}

.project-entry__meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.5rem;
  align-items: center;
  font-size: var(--fs-small);
  color: var(--color-muted);
}

.project-entry__desc {
  max-width: 62ch;
  color: var(--color-muted);
}

.project-entry--feature {
  padding-block: var(--space-2xl);
}

.project-entry--feature .project-entry__name {
  font-size: clamp(2.6rem, 9vw, 6rem);
}

@media (min-width: 1024px) {
  .project-entry {
    grid-template-columns: 90px 2fr 1fr;
    align-items: center;
  }
  .project-entry__body {
    grid-column: 2 / 3;
  }
  .project-entry__meta {
    grid-column: 3 / 4;
    justify-content: flex-end;
    text-align: right;
  }
}

.projects-cta {
  margin-top: var(--space-2xl);
}

/* ==========================================================================
   Nosotros
   ========================================================================== */

.about-hero__title {
  max-width: 14ch;
}

.about-pillars {
  display: grid;
  gap: var(--space-sm);
  margin-top: var(--space-lg);
}

@media (min-width: 768px) {
  .about-pillars { grid-template-columns: repeat(5, 1fr); gap: var(--space-xs); }
}

.about-pillar {
  padding: var(--space-sm) 0;
  border-top: 2px solid var(--color-ink);
}

.about-pillar__num {
  font-family: var(--font-display);
  font-style: italic;
  color: var(--color-magenta);
  display: block;
  margin-bottom: 0.3rem;
}

.about-approach {
  display: grid;
  gap: var(--space-lg);
}

@media (min-width: 1024px) {
  .about-approach {
    grid-template-columns: 0.8fr 1.2fr;
    gap: var(--space-2xl);
  }
}

/* ==========================================================================
   Contacto
   ========================================================================== */

.contact-hero {
  padding-top: calc(var(--space-3xl) + var(--space-md));
}

.contact-grid {
  display: grid;
  gap: var(--space-xl);
}

@media (min-width: 1024px) {
  .contact-grid {
    grid-template-columns: 1fr 1fr;
    gap: var(--space-2xl);
  }
}

.contact-whatsapp-card {
  background: var(--color-ink);
  color: var(--color-white);
  border-radius: var(--radius-lg);
  padding: var(--space-lg) var(--space-md);
  position: relative;
  overflow: hidden;
}

.contact-whatsapp-card::before {
  content: "";
  position: absolute;
  width: 300px;
  height: 300px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(203,13,88,0.35), transparent 70%);
  top: -80px;
  right: -80px;
}

.contact-whatsapp-card__title {
  color: var(--color-white);
  position: relative;
}

.contact-map {
  aspect-ratio: 4 / 3;
  border-radius: var(--radius);
  overflow: hidden;
  border: 1px solid var(--color-line);
}

.contact-map iframe {
  width: 100%;
  height: 100%;
  border: 0;
}

/* ==========================================================================
   Página Servicios (índice)
   ========================================================================== */

.services-index-hero {
  padding-top: calc(var(--space-3xl) + var(--space-md));
}

.capability-groups {
  display: grid;
  gap: var(--space-md);
}

@media (min-width: 768px) {
  .capability-groups { grid-template-columns: repeat(2, 1fr); }
}

@media (min-width: 1280px) {
  .capability-groups { grid-template-columns: repeat(3, 1fr); }
}

/* ==========================================================================
   Servicio individual
   ========================================================================== */

.service-hero {
  padding-top: calc(var(--space-3xl) + var(--space-md));
  padding-bottom: var(--space-lg);
  border-bottom: 1px solid var(--color-line);
}

.service-hero__crumb {
  display: flex;
  align-items: center;
  gap: 0.5rem;
  font-size: var(--fs-small);
  color: var(--color-muted);
  margin-bottom: var(--space-md);
  flex-wrap: wrap;
}

.service-hero__grid {
  display: grid;
  gap: var(--space-md);
}

@media (min-width: 1024px) {
  .service-hero__grid {
    grid-template-columns: 1.4fr 1fr;
    align-items: end;
    gap: var(--space-2xl);
  }
}

.service-capabilities {
  display: grid;
  gap: var(--space-sm);
}

@media (min-width: 768px) {
  .service-capabilities { grid-template-columns: repeat(2, 1fr); }
}

.service-capability {
  padding: var(--space-md);
  border: 1px solid var(--color-line);
  border-radius: var(--radius);
}

.service-capability h3 {
  margin-bottom: 0.5rem;
  font-size: 1.15rem;
}

.service-process {
  counter-reset: step;
}

.service-related {
  display: grid;
  gap: var(--space-sm);
}

@media (min-width: 768px) {
  .service-related { grid-template-columns: repeat(3, 1fr); }
}

.service-related__card {
  padding: var(--space-md);
  border-radius: var(--radius);
  background: var(--color-white);
  border: 1px solid var(--color-line);
  transition: transform var(--dur-fast) var(--ease), box-shadow var(--dur-fast) var(--ease);
}

.service-related__card:hover {
  transform: translateY(-4px);
  box-shadow: var(--shadow-md);
}

.service-problem {
  display: grid;
  gap: var(--space-lg);
}

@media (min-width: 1024px) {
  .service-problem {
    grid-template-columns: 1fr 1fr;
    gap: var(--space-2xl);
  }
}

.problem-list {
  display: flex;
  flex-direction: column;
  gap: var(--space-sm);
}

.problem-list li {
  display: flex;
  gap: 0.8rem;
  align-items: flex-start;
  color: var(--color-muted);
  line-height: var(--lh-relaxed);
}

.problem-list li::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--color-magenta);
  margin-top: 0.5em;
  flex-shrink: 0;
}

.service-cta {
  border-radius: var(--radius-lg);
  background: var(--color-ink);
  color: var(--color-white);
  padding: var(--space-xl) var(--space-md);
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: var(--space-md);
}

.service-cta__title {
  color: var(--color-white);
  max-width: 22ch;
}